In today’s digital world, it is crucial to stay connected with your customers and prospects to leverage new markets and expand your business. Statistics show that approximately 4.57 billion people worldwide are active internet users, comprising 59 percent of the global population. Within this online community, 53 percent perform research before connecting with a brand to ensure they are making the right decision.
A study from Episerver also found that 92 percent of consumers visit a brand’s website with multiple intentions other than buying.
These include product/service research, comparison shopping and business review. This data proves consumers do not purchase on impulse.
Web Design Services
Given the vast global marketplace, it is only reasonable for online shoppers to assess and compare brands to find the best possible offerings, prices and features.
Without a web presence, you automatically lose the opportunity to get in touch with your target audience and popularize your brand. Build consumer trust and gain market referrals with an interactive, custom web page design.
Creating a digital presence doesn’t mean simply building a website and waiting for customers to approach your brand. Your website is your company’s online foundation. It serves as your primary customer touchpoint and conversion machine. As such, you must ensure it ranks high in search engines, stands out from the competition and relates to your visitors' intentions.
Statistics reveal that website design and navigation influence 94 percent of first impressions. Search engines also favor websites with responsive web design and well-structured web content. What’s more, 75 percent of site credibility comes from web page design.
As a business owner, it is critical that you maintain a responsive website design to appeal to search engines and online users. You must ensure your target customers see a legit business platform when they search for your company online. Otherwise, you risk losing trust from your prospective clients and dissuade them from engaging with your brand.
Invest in responsive website design and build trust and confidence in your brand
offerings. Our website design company provides SEO-friendly web design services that aim to boost your search rankings, increase your online exposure and convert page visitors into paying customers.